Marketing Audit

Auditoría de marketing
Sirve para analizar el rendimiento de las actividades de marketing de una empresa. El análisis debe de ser completo, sistemático, periódico e independiente.

Marketing dictionary. 2013.

Mira otros diccionarios:

  • marketing audit — / mɑ:kɪtɪŋ ˌɔ:dɪt/ noun an examination of the effectiveness of a company’s marketing plans …   Marketing dictionary in english

  • marketing audit — Mktg an analysis of either the external marketing environment or a company’s internal marketing goals, objectives, operations, and efficiency. An external marketing audit covers issues such as economic, political, infrastructure, technological,… …   The ultimate business dictionary

  • marketing audit — A review of an organization s marketing capabilities based on a structured appraisal of a marketing department s internal strengths and weaknesses, which helps the company decide how best to respond to external opportunities and threats. Sales… …   Big dictionary of business and management

  • Marketing Audit — Teilgebiet des ⇡ Marketingcontrolling. Kontinuierliche, inhalts und verfahrensorientierte Überprüfung der gesamten Marketing Management Entscheidungen; ausgerichtet auf die Früherkennung planungs und systembedingter Risiken und Fehlentwicklungen… …   Lexikon der Economics

  • audit — / ɔ:dɪt/ noun the examination of the books and accounts of a company ● to carry out the annual audit …   Marketing dictionary in english

  • marketing — /mahr ki ting/, n. 1. the act of buying or selling in a market. 2. the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling. [1555 65;… …   Universalium

  • Marketing plan — A marketing plan may be part of an overall business plan. Solid marketing strategy is the foundation of a well written marketing plan. While a marketing plan contains a list of actions, a marketing plan without a sound strategic foundation is of… …   Wikipedia

  • marketing plan — A detailed statement (usually prepared annually) of how a company s marketing mix will be used to achieve its market objectives A marketing plan is usually prepared following a marketing audit …   Big dictionary of business and management

  • Marketing Accountability Standards Board (MASB) — Marketing Accountability Standards Board Founded 2007 Motto . . . where marketing and finance align on measurement for reporting, forecasting and improving financial returns from buyers in markets . . . short term and over time. Website… …   Wikipedia

  • Marketing strategy — Marketing Key concepts Product marketing · Pricing …   Wikipedia

  • Marketing research — Marketing Key concepts Product marketing · Pricing …   Wikipedia

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